That Sync show is pretty decent looking, judging from the first episode. Neat idea. Unfortunately, it's got a lot of problems other web series have in terms of how it looks and the way it's shot, edited, written and performed. Not just talking about Sync here unless I specifically say that:
1) Ever notice how all the tutorials and information out there on color grading and general 'look' of video tend to focus on making everything look like a Micheal Bay movie? Why is that, exactly? It looks like crap. People on the internet should stop doing that. Sync isn't all that bad, but it's close in some sections.
2) Every shot is handheld. Every other shot is some kind of gimmick shot where the camera is panning up or down or snap-zooming or shot from above, or shot from the ground, or doing some sweeping move, etc. Further, most of these series don't have many interesting angles. They're mostly shot in a very basic way to either get as much of the action in camera as possible or with the focal point being dead-center frame the whole time. They're either being flat and boring or trying WAY too hard.
3) The editing is very basic. Cut to the guy saying the line. Cut to the beginning of the action and cut after the entire action has taken place. A leads to B leads to C. It's usually not BAD, but it's very simplistic and dull. Predictable.
4) The writing in Sync is interesting because the concept is interesting. I liked how they approached the first episode, so I can't fault the writing there. Normally the writing in web series is as predictable as the editing. The dialogue however... The dialogue is typical. Every line is trying to be the most clever or bad-ass line ever written. The characters in these series often end up being the same character, or one of a few different archetypes. They are generic, though that is also partly due to the acting...
5) The acting sucks. It's a web series, so maybe I should grade on a curve or something, but the acting in most of these things is pretty terrible, bordering on mediocre if you're lucky. Line delivery is an issue, but often the real issue I have is the way things are happening. I'm an actor standing here waiting for my turn to say my line. This guy has said his line, and I'm reacting to it. I need to move to this spot here and then say this line and then do this. When they're not speaking, they just sit there or stand there. I dunno if these guys have gone to film school or taken an acting class, but if you watch more than a few truly good movies, you kinda notice that most decent actors don't just sit there waiting for their turn to deliver a line. They do stuff. There's a back-and-forth between them and the director where they try different things.
Overall, I think the main problem with web shows is that they go way overboard in some aspects and then barely try at all when it comes to the actual story and performance. You can tell they're trying to go for a big-budget sort of 'feel' to things with all the crazy ass color grading and the effects and camera moves and the clever / bad-ass dialogue and shit, but they end up trying so hard that it's too much. Not to mention the fact that movies like that generally suck balls, so why the hell people keep trying to make that sort of crap without any money I'll never know.
I get that these are little low-budget hobby things a lot of the time, but you can make a really good scene that relies very little on effects or gimmicky shots or overly clever writing or crazy genre concepts or anything like that. If I had a camera that could shoot video and friends I would do them myself. Unfortunately I have none of those things.
Also, case-in-point of a series that actually has great effects, but is well written, shot and edited in an interesting way, has a neat concept and I, for one, think that the middle bit is pretty well acted. The dialogue is good, the characters are characters... It's got some rough edges and shit - the last bit could have been read a bit better - but fucking great overall:
Dynamo.
http://www.youtube.com/watch?v=Sb6AqhT9quA