Invid wrote:I would like to take a moment, before this thread fades away, to defend the spoiler filled DVD cover.
See, this film flopped. REALLY flopped. Keeping the secret didn't get anyone to go. So, in order to actually sell the thing it was decided to tell viewers there was actually good stuff in the film. Because, otherwise, the only people who'd bother buying it are those who already saw it and, thus, are already spoiled.
Except that it didn't. The world wasn't set on fire, but no one had to write it off, either and make apologies. It wasn't an expensive movie (especially compared to the budgets of its competition) and it ranked #3 at the box office on opening weekend, right behind The Hunger Games and The Three Stooges. It made over $66 Million worldwide (yes, I'm counting outside the US, because it matters and America isn't the only place that exists on Earth). It did well enough for Lionsgate, they picked up Joss Whedon's "Much Ado About Nothing", a black-and-white adaptation of a Shakespeare play, with no big stars (which I am very interested to see, don't get me wrong. I'm just trying to make a point, here).
Also of note: If we operate under the assumption that you're correct about the film's earnings, that still doesn't necessarily justify or explain the "spoiler" on the lenticular (huh, spell check doesn't seem to know that word) cover. In fact, going back over your post, a couple of your sentences appear to be contradicting your theory. If I'm reading you correctly, you're saying that almost no one saw it in theaters, so in order to make a good sale on home video, many of the monsters where highlighted on the box cover to entice newcomers who might see it and go, "Hey, cool. This looks like all the Horror movies for the price of one!". Otherwise, they were only left to sell to the converted, which by your estimation is too small, so fuck it?
The thing is, the theatrical trailer already told you there were numerous baddies to be found in the movie, which is really all the box art here is doing anyway. The context or "twist" is still a safely kept secret. Plus, they're not going to try to sell to those who have already seen and liked the movie because they don't have to/need to. They already know those people will buy. They're more or less a foregone conclusion. This is about grabbing new viewers. People who are either exclusively home entertainment consumers, or those who missed the opportunity to see it at the cinema. The time to preach to the choir is mostly reserved for special editions or double-dip releases later down the road.
This post is way longer than I initially intended, but my point is simply this: The Cabin In The Woods, all things considered, made a nice amount of money. Just because something doesn't make a mint, doesn't mean it's a hardcore failure that folks should be ashamed of. Just sayin'. 