^^ That's the funniest fucking thing I've seen in days
Also, say what you will about that Invisible Children charity or whatever but that was one damned well-produced short documentary (however misleading, overly simplified or in support of a questionable charity it may be - I reflexively trust Will Wheaton on all such matters). Getting that many people - enough for a video to go "viral" - to sit down and watch a THIRTY MINUTE long DOCUMENTARY on AFRICA is an insane accomplishment of making topics that most people would rather do just about anything than dedicate their free time to feel compelling.
I, for one, barely clicked on the video not expecting it to be more than 2 minutes long, saw that it was 30, thought "oh hell no, but I'll just watch the first couple minutes to see what it's about", and the next thing I knew the video was almost over. Thirty minutes in internet video time is like a 3 1/5 hour movie, it's like a 17-year-old dog, an 8-foot-tall person - it's more than anyone ever expects to put up with. You've got to be damned good to get that many people to watch something that uncomfortable for that long.
Hell, I almost want to do a commentary on the Kony 2012 doc just to pick it apart on a filmmaking level piece by piece (though I'm sure making a little kid cry was enough to draw in 99% of people and I'm just overblowing the whole issue).