The industry in general isn't set up in such a way that a solid story film makes more sense than spectacle, in my opinion. At least, not at this point.
Consider this- for eight bucks a month, I have unlimited access to Netflix, anywhere, any time. I can watch anything on Netflix if I'm on my couch in front of my TV, I can watch it naked in bed in my room, I can watch it anywhere out and about if I have a full battery and wifi. I can literally decide I'm bored waiting at the BMV and watch Pawn Stars just cuz.
So there's that. Eight bucks a month and I have pretty close to unlimited entertainment, and that's just ONE service. There's also on demand, redbox, hulu, and insultingly easy piracy options for seeing just about anything for free or so-cheap-it's-basically-free.
By comparison, if I want to take my girlfriend to the movie theater, I'm spending at least 25 bucks to have an enjoyable experience, not to mention the drive there and back to see a movie.
The point I'm driving at is, as far as I'm concerned, I don't have a reason to go to see big movies anymore. However, here's the rub- I DO go see fireworks every fourth of July, because I can't do something on that scale at my house. So frankly, I'm more likely to go to the theater or IMAX or something a couple times a year IF it's a massive explodey spectacle of oohs and aahs that I can't replicate on my monitor or phone. I LIKE thoughtful, interesting, funny, QUALITY movies, but the vast majority of them I have literally no desire to see 30 feet tall in front of me. Nor do I have a frantic need to see it as soon as it comes out, because it's still the same movie by the time it hits the internet or Redbox or whatever and by that time I'll have a good idea of what the movie is and what the opinions of it were among people whose opinions I value.
So while yes, I care about seeing good films, I don't really care at all whether they get a theatrical release. Around here at DIF there's a lot of talk about smaller budgets, or at least smarter use of budgets, and I think that's coming. In my ideal world, the studios toss "story" guys a few million dollars to make smart and enjoyable movies that can wind up on Netflix or otherwise distributed on a subscription program or something, and then put out a few 200 million dollar movies every year that are the cinema equivalent of fireworks for me to go see if I want to grab some popcorn and go "oooh, ahhh!" These movies don't have to be BAD, obviously you can put work into a spectacle (LOTR) and I'll totally want to see it in the theater. But I can understand why a studio doesn't think there's a point to funding The Invention of Lying for a theatrical release, because I don't think it's worth going to the theater to see that movie anyway, even if it's worth a watch.
Do I make sense or have I made enemies? I'm looking over my shoulder waiting for Brian or Michael to pounce and tear asunder my flimsy logic.