Very few people ever go to the web sites of the podcasts they listen to, if I'm any example. Hell, for most content if it can come to me instead of my having to search it out I never go to the site (all the web comics I read have RSS feeds, but while I never see the ads I support them by buying their books). So, ads have to be delivered in episode. I think putting images into the podcast over the audio pitch is the best format, say a series of pics of Dorkman toasting the audience and downing a refreshing beverage made by the sponsor. You could really get creative there, even tying it in with that weeks movie.
For something you could sell that would be almost all profit, if you have the web video of your various recording sessions saved somewhere you could always toss the files on a DVD and charge $30 for however many episodes you can cram on there.










