I've never had a problem with the FX accomplishments in the film. Whatever I said when I was drunk at 3 a.m. notwithstanding, my first impression was that the story was an awful mess and most of the visuals were awesome.
Well, my response at 3 a.m. was to the comments you made at 3 a.m. You can't discount what you said while simultaneously making a thing of what I said. If you misspoke, then okay -- let's strike both your statement and my response from the record and start over.
Not to get into a semantics argument, but I wouldn't classify the statement you're quoting as one that includes visual effects. Filmmaking as an abstract is storytelling, in my mental dictionary.
I suppose that I could see the validity of this notion in theory. After all, the choices in lighting, production design, shot choices, and indeed the use of CG, etc, are all (or at least should be) in the service of the story.
However, even granting you that "filmmaking" and "storytelling" are interchangeable terms, I still don't think that it's a "failure...on every conceivable level." The CG was good. The cinematography was good. The production design was good. I can "conceive" of a lot of other ways that it was a fine film, and therefore -- according to our new definition of "filmmaking = storytelling" -- a successfully told story in a number of ways. It just had superficial characterization and a cookie-cutter plot, and again, that's more a disappointment than an abject failure, IMO.
We've been over this, but I had fun with 2012. I don't think it's an excellent movie, and I recall more than a few moments of bad science, but I was actually more involved with the plights of those characters than of the folk in Avatar.
You're free to try to explain how 2012 was more coherent and/or less predictable than AVATAR, which as I've noticed seem to be your complaints. If you hadn't gone into 2012 with the mindset of "This is a ~3 hour ridefilm" -- or if you had gone into AVATAR with that mindset -- I wonder if you'd be rating them in the same fashion.
Me, I try to judge movies based on more-or-less the same criteria, and I can think of no set of criteria in which 2012 comes out ahead of AVATAR. For god's sake, they used a 360-degree shutter. Talk about failure on every level.