I consider myself to be a smart, cognizant female, and as I mentioned in my earlier post, I do have problems with the way women are represented on True Detective.
But my biggest problem is that I just don't think I like it.
That's why I have such a hard time buying the argument that a subversive message is hidden within the subtle narrative. I don't find True Detective to be very subtle. It's definitely very cleanly written, for sure. But subtle? Not really. I've found most of it's major plot points, character arcs and story developments to be fairly obvious from very early on. The only times it's managed to catch me by surprise have been the few action pieces.
Sure, every story out there has already been told, and there's no denying that True Detective is a gorgeous incarnation of this particular story. But I'm not finding it all that interesting an incarnation.
So basically, if you're not already enjoying the show, it's hard to credit the idea that it's smart enough to be "subverting traditional masculinity and male values in society."
So while I agree with Rob that some of these articles (maybe even most) are by lazy authors desperate for a few easy clicks, others are written by people who don't like the show and/or don't think its messaging is effective.