Gregory Harbin wrote:2012 made $800 million, plus DVD sales. That's 600 million dollars more than they spent on it.
One hundred and twenty really good movies can be made with that.
Yes, but more likely, they'll just make four more 2012s.
Obviously a studio doesn't need to be convinced to make more movies that make them back a 400% return.
But there's only so many slots on the schedule for a gigantic summer release. They can't support exponential releases:
2009: 1 2012
2010: 4 2012s
2011: 16 2012s
2012: 64 2012s
2013: 256 2012s
2014: 1,024 2012s
You start running out of weekends in the year. Which is why—surprise—small, good movies still get made, even though 2012s and Transformerses make them more money.