I want there to be there when they record that song, because I want to be in the chorus that shouts "COON!"

/it's okay if it's an actual coon
/totally legal

Is that raccoon...wearing a little superhero outfit?

This will either be the best film ever made, or the end of civilization.  Perhaps both.

Um, no I don't.  I can't afford a smartphone.  Maybe someday.

"When we reach our cruising speed of 700 mph, we recommend you keep your seat belt loosely fastened.  That way if there's an accident the lower half of your body will stay in your seat and we'll know whose legs those were."

All very true.   Kickstarter itself stresses the importance of putting the creator(s) at the front of the pitch - why is this your dream project, why are you the only person who can do it, etc.   It certainly does help if people are already familiar with you or your work.   An "ideal" Kickstarter is where backers don't care so much about the end result, they just want to help that nice person do that thing they so badly want to do. 

That's still selling, though - just selling the creator and not the creation.      From what I've seen, most successful projects have a blend of both.   

For example - if Warners had run a Kickstarter saying "hey if you give us 2 million we'll make that Veronica Mars movie you want" I suspect most people would have said "yeah right, piss off."  But since it was Rob Thomas and Kristen Bell doing the selling, people went for it.   

Despite their lofty goal of supporting artists, it's true that Kickstarter has also become a place for companies to pre-sell products.   In those cases it's just regular old selling - you just have to convince the buyer they want that particular thing.