There’s a gabillion people involved in any piece of marketing (director, producer, actor, trailer producers, studio heads, studio marketing folks and whatever else), and it’s never consistent as to who has the creative power. I think I got to live in every flavor of experience, from getting to do everything I wanted amongst great teammates thru being a puppet monkey slave for people I considered really unsmart.

I’ve never heard of any creative person long to copy what’s been done before. So when you hear the same cue in a million things, it’s probably more a business-over-creativity decision hammered down on them after much fighting (creativity requires innovation and new things are mathematically risky). I see, usually in fearful authorities, the logical business formula of "use the Requiem score, it was on Lord of the Rings and that made money therefore, we will make money.” In fact, in EVERYTHING in EVERY industry, it seems that the REALLY powerful authorities give creative freedom while middle management authorities are more fearful and copycatty.  Like they’re falling back on their mathematical reasoning before even making a decision.

I haven’t seen the Requiem For a Tower cue in anything since 2006. I think the new cliché is John Murphy’s Danny Boyle movie scores. 28 days later and Sunshine have been abused in Beowulf, Death sentence, Wolverine and as the score to KICK-ASS in the movie itself.