Topic: FCPx and the art of the epic fail.

Well a friend of mine here at the office downloaded FCPx, and my worst fears have been confirmed:  Apple does not care about the professional end user for video editing.  How else to explain the complete lack of functions that I have personally utilized every day for the last 6 years of editing on FCP?

- No OMF export.  How am I supposed to send cuts to my audio engineer for sweetening if he uses Pro Tools?
- No XML or EDL export or import.  Well, guess I'm not sharing projects with users not in my vicinity.
- All local projects, no relinking media.  Well shit, I guess Im not sharing projects with ANYONE.
- Can NOT open projects of previous FCP versions.  Well, I guess I cant even share with myself.
- NO MULTICAM.  Wow, Apple.  You REALLY don't anyone editing sitcoms, documentaries, reality shows, or Star Wars then I guess.
- CANNOT STORE MEDIA OUTSIDE OF PROJECT.   Devastating.  I guess this hour long long docu series Im doing can ONLY BE DONE BY ME EVER.
- No tape capture.  I mean...I ....wow.

Look, all software launches are glitchy, I get that.  But this is not that.   This is blatant thumb in the eye to the professional market that helped establish its reputation. You want to make a cheaper version for the consumer market, fine.  But make peace with what you're losing, which is the entire professional video and film editing industry.  And if you look around the blogosphere, I am hardly alone.

Eddie Doty

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2 (edited by Doctor Submarine 2011-06-22 16:08:50)

Re: FCPx and the art of the epic fail.

I think it was officially confirmed a long time ago that Apple has no interest in what its users think. And it was just a year or two ago that they completely lost touch with the entire market.

/posted from my iPod touch

"The Doctor is Submarining through our brains." --Teague

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Re: FCPx and the art of the epic fail.

I decided not to do the big Avid crossgrade when it was offered and take my chances with FCPx. Annnd, here we are.

Aside from FCP7 still being around for a little while, I'm thinking maybe it's time to stop turning my nose up at Premiere. We cut RVD on Premiere, but then switched to Final Cut and never really looked back. Premiere was cute and all but it wouldn't really behave properly (couldn't make it not interlace on export, no matter what we did, for one example). But now that there's dynamic linking between the Production Premium apps (i.e. easy AE roundtripping) and Premiere seems to actually be pretty decked out with pro features, I think I'm gonna finally go ahead and bother to install it on my machine.

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4 (edited by Brian 2011-06-22 17:29:49)

Re: FCPx and the art of the epic fail.

Welp, time to stop putting off learning Avid.

5 (edited by Gregory Harbin 2011-06-22 18:29:32)

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I love Premiere, myself.

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You guys think Premiere will grab any of FCP's lost professional market share or that it will all go back to Avid?

Re: FCPx and the art of the epic fail.

It's mostly going to go back to Avid. I'm certain I'm not the only person who has a knee-jerk scoffing reaction to the idea of working in Premiere, regardless of the fact that they've appended "Pro" to it. Most such people won't even bother to investigate Premiere's contemporary feature set to discover that maybe the designation is actually earned.

I do, however, follow a number of professionals on Twitter who are scratching their chins thoughtfully about it. I think the smaller companies and individual artists will be looking very closely at Premiere, especially folks like me who wind up doing a lot of round tripping to AE on various projects (and probably own Premiere already, since it's actually cheaper to buy the CS5 Production Suite than After Effects and Photoshop a la carte); whereas larger companies are most likely going to go with the reputation and multi-user stability of Avid.

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Re: FCPx and the art of the epic fail.

Makes sense, these days Premiere is basically FCP's step-sibling and that knee jerk reaction comes from before that was the case. Do they make Premiere for the Mac platform these days? So much of the industry runs on Macs and I doubt many people would migrate to Premiere if it meant switching out their hardware as well.

Re: FCPx and the art of the epic fail.

Yeah, it's on Mac.

They actually did stop selling Premiere on the Mac for a time, when they first started calling it "Premiere Pro," and tried to carve out a niche in the Windows market. But they got through their heads exactly what you pointed out, that most of the pro community was Mac entrenched and unwilling to switch, and they came back to the platform as of CS3.

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Re: FCPx and the art of the epic fail.

How about that, a company actually adjusting its products to meet the needs and desires of its customer base. Huh.

Re: FCPx and the art of the epic fail.

Eddie Doty

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Re: FCPx and the art of the epic fail.

We have a lab of 4 video editors that are pissed. They are all using Macs and Final cut. I'm the one PC in the lab and happily using Premiere. I'm not a fan of Apple or their highfalutin attitude.

14 (edited by Gregory Harbin 2011-06-23 17:00:51)

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Re: FCPx and the art of the epic fail.

have you guys seen the app score lately? 235 5-star reviews vs. 407 1-star reviews...  that pretty much says it all. 

I've heard a lot of negative things through the grapevine about this since April, but all the reviews and commentary pretty much confirms my biggest fears. 

I'll be learning Premiere Pro and Avid.  I've put it off for too long, but a tool is a tool.  The more tools you have in your box, the more flexible/valuable you will be.  Still, the tool isn't a substitute for the skill of editing a good story.

I work at a 2-man A/V department at a University, We still use tape and share projects over a server.  We still run FCS2.  I hope we switch to Premiere Pro soon since we do roundtrip to AE and PS a lot.

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18 (edited by dkcecil 2011-06-24 04:26:17)

Re: FCPx and the art of the epic fail.

Re: FCPx and the art of the epic fail.

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One of my major gripes is the fact that there is no tracks to manage.  I routinely export OMF's and won't be able to.  Also, when we are working with several hundreds of hours of footage on a standard show, and have to downres our offline cut, then how am I supposed to upres and reconnect media?  For every thingI mentioned there's several more that I didn't.

Apple's reaction, and that of appologist bloggers, has been either "FCPx DOES do that thing you're talking about, only in a different and ore convoluted way," or "You can get a third party patch/device to do that thing."  Neither of those answers is acceptable.

Eddie Doty

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Re: FCPx and the art of the epic fail.

Re: FCPx and the art of the epic fail.

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24 (edited by Jeffery Harrell 2011-06-25 05:50:55)

Re: FCPx and the art of the epic fail.

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Yeah, Jeffrey just Command-S'd the correct.  It's not just that it fucks with MY workflow or my preferred interface, its that it disrupts interface of ALL of post.  Apple is essentiall saying, "Use OUR audio mixer, OUR compressor, OUR color tools, or pay additionally for some fictional 3rd party device which may or may not exist, but we won't guarentee it's quality."

It's smart business for them.  I get it.  The Pro market makes up maybe 10 percent of their user base, so they have every right to pursue the other 90.  But we have every right to vote with our dollars, insignificant as it may be to Apple at this point, and move on to other NLE's.

It's not even that huge a disappointment for me as I have always preferred Avid's interface.  I'm WAY faster on Avid than FCP, and even just this last week of working back on Avid has made me realize what I've been missing so much.

Eddie Doty

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