Topic: FCPx and the art of the epic fail.

Well a friend of mine here at the office downloaded FCPx, and my worst fears have been confirmed:  Apple does not care about the professional end user for video editing.  How else to explain the complete lack of functions that I have personally utilized every day for the last 6 years of editing on FCP?

- No OMF export.  How am I supposed to send cuts to my audio engineer for sweetening if he uses Pro Tools?
- No XML or EDL export or import.  Well, guess I'm not sharing projects with users not in my vicinity.
- All local projects, no relinking media.  Well shit, I guess Im not sharing projects with ANYONE.
- Can NOT open projects of previous FCP versions.  Well, I guess I cant even share with myself.
- NO MULTICAM.  Wow, Apple.  You REALLY don't anyone editing sitcoms, documentaries, reality shows, or Star Wars then I guess.
- CANNOT STORE MEDIA OUTSIDE OF PROJECT.   Devastating.  I guess this hour long long docu series Im doing can ONLY BE DONE BY ME EVER.
- No tape capture.  I mean...I ....wow.

Look, all software launches are glitchy, I get that.  But this is not that.   This is blatant thumb in the eye to the professional market that helped establish its reputation. You want to make a cheaper version for the consumer market, fine.  But make peace with what you're losing, which is the entire professional video and film editing industry.  And if you look around the blogosphere, I am hardly alone.

Eddie Doty

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Re: FCPx and the art of the epic fail.

I think it was officially confirmed a long time ago that Apple has no interest in what its users think. And it was just a year or two ago that they completely lost touch with the entire market.

/posted from my iPod touch

Last edited by Doctor Submarine (2011-06-23 00:08:50)

"The Doctor is Submarining through our brains." --Teague

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Re: FCPx and the art of the epic fail.

I decided not to do the big Avid crossgrade when it was offered and take my chances with FCPx. Annnd, here we are.

Aside from FCP7 still being around for a little while, I'm thinking maybe it's time to stop turning my nose up at Premiere. We cut RVD on Premiere, but then switched to Final Cut and never really looked back. Premiere was cute and all but it wouldn't really behave properly (couldn't make it not interlace on export, no matter what we did, for one example). But now that there's dynamic linking between the Production Premium apps (i.e. easy AE roundtripping) and Premiere seems to actually be pretty decked out with pro features, I think I'm gonna finally go ahead and bother to install it on my machine.

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Re: FCPx and the art of the epic fail.

Welp, time to stop putting off learning Avid.

Last edited by Brian (2011-06-23 01:29:49)

Re: FCPx and the art of the epic fail.

I posted this on Eddie's Facebook, but here we go:

The way I see it, FCPX is an upgrade for iMovie/FCPE users, and FCP7 will continue to be used by professionals until the missing features are added/redesigned. It's odd to me that they're not continuing to offer FCP7, but it wouldn't shock me to see Apple include a way to get it with the purchase of FCPE, just as they did when they redesigned iMovie.

Also, according to this guy, there IS tape capture in FCPX: http://www.kenstone.net/fcp_homepage/fc … artin.html

Last edited by Gregory Harbin (2011-06-23 02:29:32)

Posted from my iPad
http://trek.fm

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Re: FCPx and the art of the epic fail.

I love Premiere, myself.

Teague Chrystie

I have a tendency to fix your typos.

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Re: FCPx and the art of the epic fail.

You guys think Premiere will grab any of FCP's lost professional market share or that it will all go back to Avid?

Re: FCPx and the art of the epic fail.

It's mostly going to go back to Avid. I'm certain I'm not the only person who has a knee-jerk scoffing reaction to the idea of working in Premiere, regardless of the fact that they've appended "Pro" to it. Most such people won't even bother to investigate Premiere's contemporary feature set to discover that maybe the designation is actually earned.

I do, however, follow a number of professionals on Twitter who are scratching their chins thoughtfully about it. I think the smaller companies and individual artists will be looking very closely at Premiere, especially folks like me who wind up doing a lot of round tripping to AE on various projects (and probably own Premiere already, since it's actually cheaper to buy the CS5 Production Suite than After Effects and Photoshop a la carte); whereas larger companies are most likely going to go with the reputation and multi-user stability of Avid.

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Re: FCPx and the art of the epic fail.

Makes sense, these days Premiere is basically FCP's step-sibling and that knee jerk reaction comes from before that was the case. Do they make Premiere for the Mac platform these days? So much of the industry runs on Macs and I doubt many people would migrate to Premiere if it meant switching out their hardware as well.

Re: FCPx and the art of the epic fail.

Yeah, it's on Mac.

They actually did stop selling Premiere on the Mac for a time, when they first started calling it "Premiere Pro," and tried to carve out a niche in the Windows market. But they got through their heads exactly what you pointed out, that most of the pro community was Mac entrenched and unwilling to switch, and they came back to the platform as of CS3.

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Re: FCPx and the art of the epic fail.

How about that, a company actually adjusting its products to meet the needs and desires of its customer base. Huh.

Re: FCPx and the art of the epic fail.

Brian Finifter wrote:

You guys think Premiere will grab any of FCP's lost professional market share or that it will all go back to Avid?

My new gig is on Avid.  This is my first time working on Avid in 2 years and my first on Media Composer 5.5.  I think as long as Avid supports multicam and OMF and FCP does not, its clear where companies are going to go.  I'm not sure if Premiere supports multicam, but for TV, that is huge.  When FCP 5 debuted its multicam function, THAT was what caused most pro shops to switch over. 

I cut my doc on premiere 5.1 back in 2000 and it was a nightmare.  I've owned versions since then, and I did play around with the version that can be found in CS5 and thinking it wasn't bad.  I know for you after effects peeps, you can edit AE projects in the timeline.  While I'm sure that's handy, it rarely is something needed in a TV or Film studio's workflow since they have separate graphics departments.  But I see this as an opportunity for Avid to shake loose its complacency and reclaim what was once theirs.  I learned on Avid and have always preferred its interface, if not its antiquated break out boxes.  But with 5.5 you don't need that anymore.

Eddie Doty

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Re: FCPx and the art of the epic fail.

We have a lab of 4 video editors that are pissed. They are all using Macs and Final cut. I'm the one PC in the lab and happily using Premiere. I'm not a fan of Apple or their highfalutin attitude.

Re: FCPx and the art of the epic fail.

dkcecil wrote:

We have a lab of 4 video editors that are pissed. They are all using Macs and Final cut.

I'm not trying to be snarky here, but just ask a legitimate question: why are they pissed? Do they think Apple is going to come and take their computer or Final Cut DVDs away from them? The current version of FCPS was used to edit The fucking Social Network. It's obviously not broken. They can use it for the rest of their natural lives, can't they?

Eddie The Eddie Doty wrote:

When FCP 5 debuted its multicam function, THAT was what caused most pro shops to switch over.

I expect that's when you'll see pros move to FCPX. Apple needs to (and I expect will in the next month) do some severe damage control with the professional community. It's not strange that they've been tight-lipped up until now, but it will be odd if they don't make some sort of statement soon about a timeline for integration of multicam and exporting support.

I doubt they'll ever add in an importing tool, though.

Last edited by Gregory Harbin (2011-06-24 01:00:51)

Posted from my iPad
http://trek.fm

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Re: FCPx and the art of the epic fail.

Gregory Harbin wrote:

I'm not trying to be snarky here, but just ask a legitimate question: why are they pissed? Do they think Apple is going to come and take their computer or Final Cut DVDs away from them? The current version of FCPS was used to edit The fucking Social Network. It's obviously not broken. They can use it for the rest of their natural lives, can't they?

While it's a fair point that FCP7 didn't stop working yesterday, the problem is that it will stop working eventually. What happens when Apple releases an OS that will only run 64-bit software (FCP7 is 32-bit)? Do they stick with the last OS that ran it? What happens when Apple eventually releases new hardware that they can't install that old OS on anymore? Are professionals really to be expected to work on 10-year-old computers with 15-year-old software that's no longer supported or developed for? How could they possibly deliver or remain competitive?

That's why many FCP professionals are pissed. Not because their software stopped working yesterday, but because as far as it seems -- at least at first blush -- their software stopped advancing yesterday. And when you're running a company, you have to think in terms of what your roadmap is going to be in 5, 10, 15 years, and if you're going to invest in a particular vendor's software you need to be able to trust that the software is going to be there for you and keep pace.

Apple just violated that trust with a lot of post houses, and given the way they EOL'd Shake -- after years of halfhearted development, and despite the fact that Shake was legitimately the industry standard in professional compositing at the time -- I'm not surprised a lot of pros are scrambling for the lifeboats at the first sign of trouble.

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Re: FCPx and the art of the epic fail.

I don't have a whole lot of editing experience, (a couple demo reels, cleaning up a video for YouTube, light stuff), so most of what Eddie is griping about is over my head.  I can speak to Apple's lowest editor though, iMovie.  Most of what is on my YouTube channel I did in iMovie HD, and without having to drive myself crazy just figuring out how to import a clip into the timeline.  The current version?  I have tried so many times to get a simple video of my nephew cut down to upload, and I cannot for the life of me figure the damn thing out.  Frankly, I've given up trying.

I got FCPS as part of my software package from Full Sail; from what you all are saying, I feel bad for newer students, as they'll likely be getting FCX.  So far we haven't done much with it, but I'm glad I have it.

I've had pretty good luck with Premier, and with project linking with AE and PS, it's my go-to for personal projects.

Re: FCPx and the art of the epic fail.

have you guys seen the app score lately? 235 5-star reviews vs. 407 1-star reviews...  that pretty much says it all. 

I've heard a lot of negative things through the grapevine about this since April, but all the reviews and commentary pretty much confirms my biggest fears. 

I'll be learning Premiere Pro and Avid.  I've put it off for too long, but a tool is a tool.  The more tools you have in your box, the more flexible/valuable you will be.  Still, the tool isn't a substitute for the skill of editing a good story.

I work at a 2-man A/V department at a University, We still use tape and share projects over a server.  We still run FCS2.  I hope we switch to Premiere Pro soon since we do roundtrip to AE and PS a lot.

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Re: FCPx and the art of the epic fail.

Dorkman wrote:
Gregory Harbin wrote:

I'm not trying to be snarky here, but just ask a legitimate question: why are they pissed? Do they think Apple is going to come and take their computer or Final Cut DVDs away from them? The current version of FCPS was used to edit The fucking Social Network. It's obviously not broken. They can use it for the rest of their natural lives, can't they?

While it's a fair point that FCP7 didn't stop working yesterday, the problem is that it will stop working eventually. What happens when Apple releases an OS that will only run 64-bit software (FCP7 is 32-bit)? Do they stick with the last OS that ran it? What happens when Apple eventually releases new hardware that they can't install that old OS on anymore? Are professionals really to be expected to work on 10-year-old computers with 15-year-old software that's no longer supported or developed for? How could they possibly deliver or remain competitive?

That's why many FCP professionals are pissed. Not because their software stopped working yesterday, but because as far as it seems -- at least at first blush -- their software stopped advancing yesterday. And when you're running a company, you have to think in terms of what your roadmap is going to be in 5, 10, 15 years, and if you're going to invest in a particular vendor's software you need to be able to trust that the software is going to be there for you and keep pace.

Apple just violated that trust with a lot of post houses, and given the way they EOL'd Shake -- after years of halfhearted development, and despite the fact that Shake was legitimately the industry standard in professional compositing at the time -- I'm not surprised a lot of pros are scrambling for the lifeboats at the first sign of trouble.

Exactly. While the software is working for them now, what will happen down the line? It is an industry standard now but after a few years of zero updates the software will eventually become useless, at least in professional circles.

Currently most of our crew also knows Premiere but they prefer FCP and have been using it for years. Since this just happened they have time to figure out what to do for the future but it doesn't make it any less frustrating.

Last edited by dkcecil (2011-06-24 12:26:17)

Re: FCPx and the art of the epic fail.

I'm late to y'all's party, but what the hell.

First things first: Editors are the most irritable, unpleasable people in the world. This is a fact. How do I know it's a fact? Because I am one.

Second thing: We are whining our asses off about some really stupid shit here. Oh, it says "Import iMovie events" when you first fire up the app, that means it's a toy for children. Come the fuck on. That's just petty and stupid.

But there's a third thing, and it's important: Lost in all our whining about stupid shit and just being generally disagreeable people is the fact that Final Cut Pro X has a number of crippling design flaws that cannot be worked around, handwaved away as "innovations," or fixed in a dot release.

I'm talking about things like project management. Final Cut Pro X doesn't have any. At all. Period. It has no bins. You want to organize your footage by putting shots in bins? Tough. You can't. You have to use annotations and canned searches. That's fine if you're cutting the video of little Timmy's third birthday party to post on Facebook for the grandparents, or if you're editing out the part of the gang-bang where your hot young wife got the shakes and had to lock herself in the bathroom for half an hour before she was ready to pull the rest of the train. But if you're doing a TVC — screw the really big jobs, the hourlong scripteds or the docos or the features, just a simple thirty-second spot — you're going to end up completely lost in a sea of 200 shots that you simply cannot organize because the program won't let you.

And that trackless "magnetic timeline" Apple thinks is such hot shit? It's a calamity. See, timelines have tracks for a reason. It's not just a thing that makes editing easier. It's necessary for collaborating with others. When you're done cutting that commercial you nearly killed yourself over because you couldn't get your shit organized, the first thing you have to do after picture lock is send an EDL to the transfer house so they can grade and transfer your selects. FCP X can't do that. It's not that the feature isn't there. It's that the program can't, because Apple in their infinite wisdom decided a magical trackless timeline was more important than being able to fit into existing and established post workflows.

"Oh, well, EDLs are obsolete, you should stop using them." Thanks, Apple. That really means a lot. I'm glad you think the most basic tool editors have is obsolete and should be forgotten. But screw that because it's not about EDLs. You also have to send an OMF or an AAF to your audio guys for mixing and VO recording, and you have to send an AAF or an XML to the online guys for finishing. Guess what? Can't do any of those things because fucking Apple doesn't think fucking tracks on the timeline are fucking important.

Yes, we're whining. Yes, we're unpleasable. But underneath all that, we've also got legitimate reasons why FCP X is not now and will never be usable for post-production.

"Everything changed in post," they said on Tuesday when they shipped it. Yeah, Apple. It sure did. Only not in the way you were expecting.

I've had a few other choice words to say on this subject. Anybody who gives a shit (which you shouldn't) can read them here.

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Re: FCPx and the art of the epic fail.

Have you guys seen the bit Conan did on it? http://teamcoco.com/video/conan-editors-love-final-cut
I could have sworn there was some other software that they announced at the same time that was getting the same sort of design "adjustments", but I can't find an article that confirms this. Meh.

On an aside, since we're talking about editing software here, have any of you tried Lightworks? I know it's not on mac, but it would be interesting to get some opinions from people who are familiar with other pro-level editing apps and who actually know what they're doing.

I only ask because it's one of the few editing apps within my budget (effectively zero) that 1) runs on windows and B) is targeted at people who want to do more than post vlogs on youtube.

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Re: FCPx and the art of the epic fail.

One of my major gripes is the fact that there is no tracks to manage.  I routinely export OMF's and won't be able to.  Also, when we are working with several hundreds of hours of footage on a standard show, and have to downres our offline cut, then how am I supposed to upres and reconnect media?  For every thingI mentioned there's several more that I didn't.

Apple's reaction, and that of appologist bloggers, has been either "FCPx DOES do that thing you're talking about, only in a different and ore convoluted way," or "You can get a third party patch/device to do that thing."  Neither of those answers is acceptable.

Eddie Doty

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Re: FCPx and the art of the epic fail.

Seriously, how is anybody supposed to edit anything offline?

It's hard to fathom that they could so completely ignore a function that almost every single professional relies upon. It's just staggering.

Re: FCPx and the art of the epic fail.

dkcecil wrote:

Exactly. While the software is working for them now, what will happen down the line? It is an industry standard now but after a few years of zero updates the software will eventually become useless, at least in professional circles.

You seriously don't think that within 'a few years', I mean we're talking about when they're going to require 64-bit apps for a new version of the OS, which seriously is 10.9 at the very earliest, you really don't think that by that time, Apple will have added in the few features that are keeping this from being a full-featured pro app? It's obvious that they rushed this out the door to start selling to consumers.

If all you're worried about is that EVENTUALLY it MIGHT become KINDA HARD to run FCP7 on your NEWEST Mac, then I understand the griping even less.

No, let me take that back. I perfectly understand why people are griping. This is a new, fantastic version of the software, and it seriously sucks that most of the pros I know aren't able to use it. Feel free to keep pestering Apple about the features they need to add.

But don't like it's the end of the world. If FCP7 was working for you the day before FCPX was released, it'll still be working for you the year after. And for all likelihood for the next ten years. There's no guarantee that Premiere (or even less Avid) will even be around in ten years.

Posted from my iPad
http://trek.fm

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Re: FCPx and the art of the epic fail.

If all you're worried about is that EVENTUALLY it MIGHT become KINDA HARD to run FCP7 on your NEWEST Mac, then I understand the griping even less.

It's impossible to run FCP 7 on any Mac you purchase today, new, used or cobbled together from spare parts. Because Apple won't sell it to you any more. Maybe if you're lucky you can score a license on eBay or something, but Apple literally will not take your money.

This is a new, fantastic version of the software, and it seriously sucks that most of the pros I know aren't able to use it.

Exactly. Except for the "fantastic" part. This is a new version which sucks out loud. It's not just that it's different. It's not just that it's buggy (though oh my god seriously you guys). It's that it's wrong. "That thing you've been doing for twenty years? Do it this way now." No, Apple, that's lame, the other way is better. "Well tough, we're pulling FCP 7 from the channel." Hello, Avid sales guy who won't leave me alone? It is time.

Last edited by Jeffery Harrell (2011-06-25 13:50:55)

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Re: FCPx and the art of the epic fail.

Yeah, Jeffrey just Command-S'd the correct.  It's not just that it fucks with MY workflow or my preferred interface, its that it disrupts interface of ALL of post.  Apple is essentiall saying, "Use OUR audio mixer, OUR compressor, OUR color tools, or pay additionally for some fictional 3rd party device which may or may not exist, but we won't guarentee it's quality."

It's smart business for them.  I get it.  The Pro market makes up maybe 10 percent of their user base, so they have every right to pursue the other 90.  But we have every right to vote with our dollars, insignificant as it may be to Apple at this point, and move on to other NLE's.

It's not even that huge a disappointment for me as I have always preferred Avid's interface.  I'm WAY faster on Avid than FCP, and even just this last week of working back on Avid has made me realize what I've been missing so much.

Eddie Doty

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