Re: "Give it a season."
You have 22, 42, or 60 minutes to tell me who the protagonist is, what they want, what the stakes are, and what's standing in their way. If you do, and those things all make sense, I'm probably interested to find out what happens. If you don't, I'm probably not.
You realize that your argument is exactly why Fox chose to not air the real Firefly pilot, and started with The Train Job instead, right?
Joss, I know you like to say "the first six episodes are the pilot" but we've got a network to run here. If the kids don't get it right away, you're off the air. So screw your elaborate world-building, no one cares. Make it an hour long, make me like the characters, make it fun and get it over with. Capisce?
But here's the thing. TeagueFox was right, because they're a commercial network. They need the ratings to sell the advertising to pay for the show. What Teague wants from a show is exactly what network tv executives demand - hit the ground running and grab the audience by the balls in the first ten minutes. Get people watching and keep them watching or we won't even bother to air all the episodes.
All network showrunners work for Teague, literally and figuratively. And when they write about it on their blogs we all say "damn, that's messed up, no wonder there's nothing good on". But that's the game.
But bear in mind that not all tv shows are created equal. Game of Thrones and The Wire, to name two slow-starters, aren't network shows. They're pay-cable shows. It's nice if they get good ratings, sure. But HBO got your money at the first of the month when you paid your cable bill, they don't live and die by ratings and ad sales. Whether it's the movies or the late night titty shows or the original series, as long as you're getting enough monthly jollies to keep paying your HBO bill, everybody at HBO keeps their jobs.
Which is why pay-cable stations are where you tend to find shows that build more slowly and elaborately. HBO shows don't get canceled, they're gonna air the whole thing. They might not renew it if it's a real dog, but they don't yank a show off the air just because the pilot didn't pull in a big number. Also unlike a network, they're also gonna air the pilot ten times in the first week, and give the audience an even better chance to find it and get on board.
Right now I'm going through this very thing with Boardwalk Empire (another HBO one), which I'm catching up with when I can. The pilot was great, but the next several episodes were a little disappointing. Still good, but slow and seemingly uneventful. And then in Episode Five it all kinda gelled and I was pulled in again. I had the same experience with Rome, come to think of it, another HBO show that would never get greenlit by a commercial network.
Hell, HBO just renewed Treme even though it still hasn't caught on with audiences after two seasons. Why? Who knows, but it's partly just because they can afford to. I watched the first episode of Treme. Didn't care for it, haven't gone back. Ditto for True Blood, which is a huge hit. I don't get it, but I don't have to. And I suppose one of these days I'm gonna have to give Deadwood a try. But for now, gimme more Thrones and Boardwalk and we'll still be pals, HBO.
I just had a lengthy meeting yesterday about pitching shows to various networks, and why they're different, so this stuff is fresh in my mind. Let's at least be glad there IS a place where storytellers can tell their not-for-everyone stories. Carnivale and Earth to the Moon and Band of Brothers would never have gotten made at a network either. Or as Danny said on Studio 60: "Nations should be on HBO, not a network. Because it's good."
Anyway, just sayin that if a show starts with the HBO logo, be semi-prepared for a slow-starter. That's one of the reasons people take certain projects to HBO.