back in the day I tried to output my soundcard to cassette tape so I could listen to DLR on my walkman. 

When I get linked to a web series the first thing I do is look at any stills or trailers to get an idea of the production value. I'd often be annoyed with sites for fan films which would simply have CG clips.

I like the idea of a comic or audio play to give back story before the series is released which you covered in the show. Bryan made some good points about making them non-essential I think the nature of a web based series where everything is up there on the site for the viewer to find makes it easier for these to tie in more then if it was for a mainstream show.

and quite major ones now and then 

since we're talking WHO there is a 45 min documentary aired directly after each episode called Doctor Who Confidential, I'm not sure if you guys have seen any of the 15 min cut down versions or the full things at all but they are a good example (well the first few series before it got old) of a behind the scenes feature for an on going story that can focus on different things with each episode.

Hey I remember that episode of Stokes and Tokes

Three words:

"I'm stealing your Jug man!"

This is heavy!

I haven't been this excited about a musical since Les Miserables!

isn't the argument that people are used to seeing them on tv for free so are not interested in paying to see them in a movie?

Glad you got your sound mix sorted

Heres a christmas ad for a chicken restraunt:

Aww no way, the one sunday I'm not working in the evening. Hey ho