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Friends In Your Head | Forums → Posts by Trey
^^^^
Best DiF Name Evar.
SWEET.
*starts taping up knuckles*
Orion development is still funded, it's the program to make multiple craft and use them a la the Space Shuttle that was canceled. Unfortunate, but the US has some budget issues right now, we can't afford all the toys we'd like. And the history of aerospace is full of prototypes that never saw actual service, but useful information can still be gained from the development alone.
NASA's hardly unable to "do anything" in the meantime, though - they're landing a new rover on Mars in about two weeks, among other things.
And afterward, a small reception at the Ramada Inn near the airport. Followed by ridicule.
So now the victims have met two American Psychos in the same week. Hey-ooohhh.
/sorry, but the strain of behaving got to be too much
All true enough, but the only way that good lawyer can make that case is by going to court. JD was sending a polite but clear message that they were prepared to take that step, but giving the other party a chance to avoid it first.
But the point here isn't whether or not they have a case (they do). The point is the very internet-savvy way they went about this. They're not even asking that all existing copies be destroyed, and incredibly they even offered to pay a reasonable fee for a new cover design. That's what makes this a noteworthy story, and why JD is to be commended - they didn't have to do any of those things.
By not coming across like a big company out to crush the "little guy", they not only got the result they wanted without fuss, they even reaped a nice bonus of goodwill from teh interwebz. Brilliant.
Except the book cover DOESN'T parody their product. It uses elements of their well-known trademark to promote the author's product. That's what gives JD grounds to take action. Not that they needed a make-able case to file suit anyway, if they wanted to go that route.
Which makes the fact that JD chose to try to resolve it nicely even more impressive. Now the Streisand Effect is working in their favor.
EDIT: In your example, the Daily Show is using and parodying Fox's material and logos in order to comment upon and criticize Fox. That is indeed Fair Use. The Jack Daniels book cover isn't as cut-and-dried a case, it might well take a court to resolve it. Again, damn good move by JD to play nice, assume no infringement was deliberately intended, and handle it the way they did.
Now, if the author had responded with "Nyah nyah, fair use, can't touch me muthafarkers, eat me!" the next correspondence would have been a bit less pleasant.
But directed by Andrew Stanton... so kinda good news/bad news...
Always wondered what that scarf was for...
Well if that's how it works, then I really do have to set up my website idea, which is called KickStopper. It's the place you go when you see some godawful idea on Kickstarter, and you can offer the creator money to never ever make that thing.
I hereby pledge to see Battleship again only if they'll use the money to NOT make sequels. Now that's a reward.
I think we may have found the problem.
DAVID
He gave me a recipe for egg salad.
NOOMI
We traveled thirty light years and lost fifteen people... for that?
DAVID
Apparently it's really good egg salad.
Later:
NOOMI
Mmmm, sooo worth it. You gonna finish that?
Friends In Your Head | Forums → Posts by Trey
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