Re: Sponsoring DIF? You? As in, you-you?
I'd be interested.
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...there'd be virtually no guarantee of quality in a system like that.
Unlike the system we have now.
I would pay for a commentary filled with drunken babbling, rants and insanity, i.e Phantom Menace
Oooooh Phantom Menace. Back when we were all so innocent.
I think the voting via cash for what movie you want to hear is a good idea. I'm a poor college student but I'd pitch in a few bucks to hear a commentary on a movie I loved. Might get some of the listeners who enjoy the show but don't visit the site to come over and check it out also.
I contributed to the LOTR marathon - I'd do the same for a Pirates of the Caribbean marathon or Potter marathon or Bond marathon. Or historical epics like Gladiator/Troy/Alexander/Kingdom of Heaven.
Or a marathon could be thematic e.g. all three King Kongs for a great compare & contrast.
Or alternatively, DiF could nominate what they'd do for $x. Crowdsourcing. Transformers 3 or Underworld movies might attract a higher price because they're more painful than something fun like Avengers or a Nolan film. And it's up to us forum members to meet that target.
So there are two alternatives: push or pull. We the forum member push certain movies and DiF choose or DiF nominate and forum members choose.
Or regardless, we could just contribute each pay cycle as payment for content.
Another idea... DiF could threaten to have an Adam Sandler marathon and forum members could pay NOT to have it.
Another idea... DiF could threaten to have an Adam Sandler marathon and forum members could pay NOT to have it.
Or we just don't have to watch or download
avatar wrote:Another idea... DiF could threaten to have an Adam Sandler marathon and forum members could pay NOT to have it.
Or we just don't have to watch or download
True, but do we really want to risk that kind of mental damage and scarring to our dear commentators? Commentaries would never be the same again.
The motivation behind a typical sponsorship is that the product/company in question needs to spread information about itself out to a wide audience. While there may be a few listeners with their own websites/Twitter/shows/etc... who would have that need, I doubt it's enough for a real sponsorship-type deal from the listeners alone. I.e. it would be cool to have my name mentioned, but it wouldn't gain me anything. Sure, I'd probably do it, but that's probably not a good business model.
What Teague's suggesting would function more like an incentive to donate to the show. So maybe we shouldn't think of this in terms of "sponsorship" as a normal radio show would, but rather as a set of increasing-in-value incentives for donation like Kickstarter does. Possibly a pay structure like:
get your name mentioned as a sponsor of an episode
have your name and Twitter/website/whatever pimped
you get to "Turner Classic Movies" an episode, introducing the movie and giving your own thoughts on it either by either sending in a recording of yourself or writing your thoughts in for Teague to read if you can't/don't want to
Pick a movie for DiF to commentate
Pick a movie and "TCM" it
Skype in and guest commentate for a whole movie
Pick a movie and guest commentate on it with DiF
If too many people are willing to pay for the high-value selections - or you find them too much hassle - you could say you're only doing a limited number of those and auction them off. Or maybe you could make more by using Alison/avatar's plan and crowdsourcing the film selections, and then selling the other "incentives" on top of that.
Plus, there's nothing stopping you from selling multiple incentives on a single episode - I'd imagine plenty of people would want to give their two cents on a marathon of the Harry Potter series and you could get a rolling LOTR-style roster of guest hosts pitching in throughout the day, for example.
One option that's been working really well for the filmjunk podcast is they still release their normal weekly shows, but every couple of weeks they'll release a "premium" podcast, which they will charge a minimum of 99 cents for via BandCamp. Examples in their case have been things like doing the Back to the Future trilogy, Batman movies, Star Wars, etc.
Kind of trickier in your case cause you've already hit all the "biggest" movies, but occasional "premium" DIFs like this could be an option.
However, avatar's idea is even better in my opinion. You have a pool of pre-funded DIF movie suggestions to choose from, so you aren't obligated to do a particular movie you don't want to, but if you do do it, you'll get that money amount from DIF members. I can definitely see people getting together and throwing significant money to get you guys to do particular movies.
I wonder if there's an online system you can use for something like that. It'd be similar to kickstarter, except that instead of reaching a goal, money only gets transferred when Teague chooses that particular project and uploads the commentary.
Dodgson's got it down, if you ask me. All those options are great options, and should all come with a price tag, going from $9.99 and up. Meaning you don't have to donate, but if you do, you get stuff from it, be it a simple mention/twitter-pimpage, or even the ability to skype in and join in on an entire comment.
(EDIT: I did, obviously, already get a cool mention in Thor, which I didn't pay for, but that's DiF's own doing)
Last edited by Tomahawk (2012-08-25 17:53:40)
The problem with that approach is it's focused on an "individual" person's donation. Individually, I doubt most people would donate more than 5-20 bucks, what's cool about a pool of movie commentary ideas is that multiple people will chip in money to see a particular movie done. For some especially popular requests, I could see a given movie pool going up to several hundred dollars, maybe even more. And it doesn't have ot immediately get done, some movies can sit around in there and slowly grow pledges, gaining more and more value. Then the DIF crew can look at the options and weigh which ones they want to hit "Is it worth our time to do a commentary for X movie for Y dollars". Obviously this wouldn't be the approach for ALL future DIFs, but this kind of sustained market-place would create competition between movie suggestions and drive donations up.
Premium content - I like that idea. I would donate $50 towards a 'marathon', (defined as at least 3 x 2 hour movies or 2 x 3 hour movies, etc). Star Trek, Potter, Bond, Pirates, etc.
Also, there are still a few gaps in the big tentpole genre series to fill in (e.g. Transformers 3). And coming up in 2012 are some big ones to knock over: Prometheus, Avengers, TDKR, etc.
Or old genre classics (e.g. Total Recall 1990 - perhaps doubled with the 2012 version). Or overlooked left-field movies e.g. Mr Nobody. Or TV episodes. Or shit movies for fun sneering e.g. AvP. Personally I'd like some historical epics be given the DiF treatment.
So there should be lots of Venn Diagram overlaps between DiF and the forum, so that no one feels pressured commentating on or paying for stuff they're not interested in.
Just to put my cards on the table and some figures...
For individual movies, I would say $10 is a reasonable price. I'd pay $10 towards commentaries for King Kong 2005, Benjamin Button, Troy (Extended), Kingdom of Heaven (Extended), Gladiator, Alexander.
I'd pay $50 towards a 3 x King Kong treatment, Millennium Trilogy (extended), Pirates 2,3,4 and maybe even the Underworld series. There's probably many more options - I'd have to think about it if some business model became more concrete.
Does anyone else like the concept of original & remake as a double-feature?
Last edited by avatar (2012-08-25 20:15:40)
Good suggestions there, though I would say that's pretty high pricing for most folks. You either do the movie-pool suggestions thing, and then release the commentary for free to everyone (money drives what movies get done, but the actual commentary is free), or you do the premium podcast model but charge a small minimum amount a la Filmjunk, otherwise almost no-one is going to chip in.
Individually, I doubt most people would donate more than 5-20 bucks, what's cool about a pool of movie commentary ideas is that multiple people will chip in money to see a particular movie done. For some especially popular requests, I could see a given movie pool going up to several hundred dollars, maybe even more. And it doesn't have ot immediately get done, some movies can sit around in there and slowly grow pledges, gaining more and more value. Then the DIF crew can look at the options and weigh which ones they want to hit "Is it worth our time to do a commentary for X movie for Y dollars". Obviously this wouldn't be the approach for ALL future DIFs, but this kind of sustained market-place would create competition between movie suggestions and drive donations up.
There could be problems with getting people to set aside/pay in advance for movies where there's no guarantee that they'll even be done. For example, if I donate 20$ towards a Blade 2 commentary I wouldn't want it sitting in escrow for a year until DiF finally decides they want to record the commentary - or more annoyingly, decide they don't have much to say about it and release the money from escrow a year later.
Or you could go the opposite way and just make it a pledge, in which case you're risking a lot of people suddenly bailing when actual money is on the line.
I guess the way around this would be to link pledges to credit card numbers or PayPal accounts, though people are often often very careful about giving those out so you may be losing a number of potential donations just by demanding such a commitment up front.
If there's a way to make a nomination system work it would be great, and there's no reason they couldn't do nominations while still making extra money through sponsorships.
Or regardless, we could just contribute each pay cycle as payment for content.
We're already getting something for nothing guys ...
Maybe it could be a good idea to expand the site a bit more, making it more of a general movie site with news, reviews, articles and such? This could potentially up the page views and would allow for more traditional ways of gaining some sort of profit. Us forum folk could even be 'hired' as staff writers so that there is not too much of an extra work load for the guys.
Another way could be to go the Video Copilot route and offer some free vfx/general filmmaking tutorials alongside with some paid packages.
I vote against that, there's way too many general film news sites already that just repost the exact same stories. The vfx thing might be interesting though.
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